From wikipedia:
Transparency (behavior)
Transparency, as used in the humanities and in a social context more generally, implies openness, communication, and accountability.
The debate over mineral makeup repackaging continues...
Yes, I started a movement called the "Mineral Makeup Mutiny" to raise the creative bar for the indie small mineral makeup companies and to give consumers more of what they want. Unique, creative, proprietary blends of mineral makeup from companies that are actually making their own makeup. (and yep, I did "apply" the MMM badge to Aromaleigh after I had awarded it to all of the companies in my email queue... I'm eagerly awaiting for more companies to step forward, but I fear that some are quite literally "In fear of fear")
Someone recently emailed me and asked me how, or why- I could bestow this badge upon my own business and suggested that it seemed wrong or shady. Perfectly acceptable question. I'm financially shouldering the hosting and domain costs for the movement, as well as performing all admin, design, programming and promotion of the movement to improve the industry. Heck, if I wanted to put a giant Aromaleigh banner ad on the site, I rightfully could... but I wouldn't. Because it's not about promoting my company, and I haven't done that. What I have done is placed the badge on my site and blog because I am formulating unique, original products and I've formulated hundreds of eyeshadow colors that are distinct, proprietary colors. I think I deserve the right to list Aromaleigh as a company that is fulfilling all of the standards of an authentic and original formulator of mineral cosmetics.
Let's look back over a few years of blog posts and Aromaleigh photo files and have a little sparkle party to the in-progress images of hundreds of new eyeshadow shades. Aromaleigh has always been "transparent" (love that word lately... especially when it applies to calcium aluminum borosilicate) in how we operate. To suggest (as I have read) that we are a repackager is not only just plain silly, it's insane.
Aromaleigh Rocks! teaser, January 2006- yes, that's 2006... Press Release 1/17/06
Rocks! Sonic eyes getting their names, preparing for swatch photos- January 2006
Surrounded by hundreds of jars of product, pigments and more- me in my workshop August 2007- for Skirt Magazine, "Goddess" Issue- it featured all women business owners and the "Goddess" that represented them most suitably. I was Iris, Goddess of the Rainbow. Sadly, Skirt mag is black & white! :)
Proud of my new inventory bins... goodbye wooden IKEA shelves! Behind me, Rocks, and lots of finishing powders.
Foundations, ready to be photographed. Every color on the Aromaleigh website is individually photographed- there's no photoshopping of swatches to simulate color.
Freshly poured batches of lipsticks, ready to be labeled. February, 2008
Lipstick swatches, ready for the camera!
The look of pure glee... the lipsticks are ready for sale! (and please note my hand-painted Aromaleigh pottery organizer, which I painted during a "paint your own" trip with my son)
Formulation session: Gothic Lolita line...
More Gothic Lolita formulation- lots of out-takes!
My first hand swatches start to happen... Gothic Lolita line...
Aromaleigh's 6th and current offices... moving in, August 2008- inventory area.
Hundreds of bins for hundreds of colors.
Sneak peek at a August 2008 formulation fest.
And more... see that one in the front row? That's Darcelle- my favorite Bete Noire color!
Testing out colors from a major formulation binge. My favorite part. Blending!
Sans sparkly arm... do you see the Bete Noire and Eye Plush colors hiding in there???
Yep, that's me... filling orders. Every order is signed, checked, double-checked and packed right here at Aromaleigh.
More fruits of formulation... are you getting sick of this yet?
A mineral makeup maven even does cutting, unpacking and heavy lifting. A palette of Titanium dioxide, Zinc oxide, Magnesium stearate and Calcium carbonate has just arrived on our loading dock.
The opulent lustres, swatched for your viewing pleasure... January 2009
Valentine 2009, swatched and ready to roll...
And I'm officially in love with hand-swatching now, btw...
L'Orchidee sneak peek!
Hot in the City!
I had a artistic director for Les Papillons... my son, Connor gave his opinion the entire time!
My husband, Steve- the king of customer service (and resident DJ) is usually holding the camera. But here's proof he's hard at work keeping you all happy!
Preparing the Bete Noire Femme Glitters for the camera.
And on that note, I must bid you adieu...
Remember,
