Spread some Aromaleigh Love! |
On 3/3, I announced the discontinuation of Aromaleigh lip products, including balms, lipsticks, lip tints and color cremes. While I typically provide advance notice followed by an extreme level of detail justifying the decision (believe me, it's tough knowing that I am disappointing you!) , this decision was made swiftly, although we had long been battling difficulties with the lip products, discontinuing our third generation of lipglosses just a few months prior...
Sales volume has been high in light of the announcement. Ironically, the increased sales volume is what target sales would have had to be for us to maintain this product in our inventory. However, when a product comprises 2% of your total sales and requires the most labor, cost and time to produce... companies have to make tough decisions. Historically, I've made multiple attempts to make lip products "work" for Aromaleigh. But the many introductions and discontinuations over the last decade+ have proven the difficulty in keeping the product viable, continuously fighting against low sales and natural ingredients with an unforgiving shelf life.
I wanted to let you all know that we have spent the last 4 days (weekend too!) pouring every last ounce of ingredient to boost inventory as much as possible and give you a chance to get your favorite lippies. Especially the balms, which seemed to have the most sadness associated with their departure.
Inventory is VERY low on the Gothic Lolita color cremes, Bete Noire Color Cremes, most lip balms and lipsticks. Lip tint inventory is somewhat higher, as the Rocks lip tints are our slowest sellers of all (which is why I put them in this bi-weekly sale!)
The Gothic Lolita color cremes will soon be gone. Melancholia, Shortcake, Cakewalk, Lollypop are totally sold out, and there are but a few Wallflower and Pinafore, and about a dozen Creampuff and Sweet Tart.
We DID make new batches of all of the lip balms that had been out of inventory for a while- such as Sugar Plum Fairy, Key Lime Pie, Minty Cocoa Chip and several others.
While this all may seem that it was a brusque decision, it's been in our thoughts for a while. It was only when I recently had a creative fire-starter session with Danielle LaPorte, of White Hot Truth, that I was awakened as to what it would take to have a succcessful business AND my sanity. In Danielle's words, "RADICAL change". I found her blog about 6 months ago, and I blogged about it. Her blog postings have been impacting me profoundly, and so did our 1.25 hour session, which I luckily have as an mp3 file to refer back to.
Early in 2010, I vowed that 2010 would be a year of great change, but radical was not a word I would have chosen. Well, Radical and awesome is what it will be. Because the changes taking place may be uncomfortable for both you AND me... but the results will be overwhelmingly positive and future-forward.
I intend to be here for a loooong time. Are you along for a journey, or do you just want to pay your cab fare and walk? It's up to you, AND me...
Think of the possibilities...
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